Pricing
Free reports are a preview. Indie unlocks the full audit.
Free gives you the score, key issues, and a cold email. Indie unlocks the projected lift, the fix for every issue, and the full outreach sequence. Yours forever.
Indie
Locked in forever for the first 25 · ends July 1, 2026
- 50 audits per month
- Reports never expire
- Conversion lift projections
- Detailed fix instructions
- Full outreach sequence
- PDF export
- Cold email + subject lines
- White-label reports
- Scheduled monitoring + alerts
- Team seats
- Priority support
Free
No card required.
- 3 audits per month
- Reports never expire
- Conversion lift projections
- Detailed fix instructions
- Full outreach sequence· Paid only
- PDF export
- Cold email + subject lines
- White-label reports
- Scheduled monitoring + alerts
- Team seats
- Priority support
Agency
Coming soon · join the waitlist.
- 200 audits per month
- Reports never expire
- Conversion lift projections
- Detailed fix instructions
- Full outreach sequence
- PDF export
- Cold email + subject lines
- White-label reports
- Scheduled monitoring + alerts
- 3 team seats
- Priority support
Questions
Things people ask before they upgrade.
What's in a free report?
An overall UX score (0 to 10), per-category breakdown across visual design, layout, navigation, copy, conversion strategy, trust, accessibility, and AEO/SEO (search and AI discoverability), your top 3 to 6 issues with severity and business impact, what's working well on the site, and a cold-email subject line + body you can send. Free reports stay live for 7 days.
What does Indie add?
Indie unlocks the full audit. The conversion-lift projection (with the methodology behind it), the specific fix and code example for every issue, the full outreach sequence (follow-up email, break-up email, LinkedIn DM), PDF export, and reports that never expire. Same audits, fully populated instead of previewed.
Why does my free report expire after 7 days?
Free is a preview window: long enough to evaluate the tool, short enough that you upgrade if the report is something you want to keep or send to a client. If you upgrade after the report expires, you can re-run the URL and get a fresh fully-populated report on your plan.
Can I cancel anytime?
Yes. Subscriptions are billed monthly through LemonSqueezy. Manage or cancel from /account at any time. You keep access through the end of your billing period.
What is the founders deal?
The first 25 customers lock in $29/month, 40% off the standard tier, for as long as their subscription stays active. The deal ends July 1, 2026, after which the price reverts to the standard tier for new signups.
Can I send the report to my client under my own brand?
Not fully, yet. Indie PDFs include the Shimmer logo on the cover and footer. The Agency tier strips all Shimmer branding so the report ships clean, ready to pair with your own cover letter. Full white-labeling with your logo and domain is on the roadmap. Agency is currently in waitlist while we validate demand. Join the waitlist on the pricing page.
When will Agency be available?
Agency is on a waitlist while we validate demand. Join the waitlist on the Agency card to be notified when it opens. The current Indie tier already covers most freelancer and small-agency use cases. Agency adds white-label reports, scheduled monitoring, team seats, and priority support.